IBM asmi

The purpose of present study is to explain: 1) the effect of transactions / costs to student of University of Respati Indonesiafeel trust in fashion products in online shop, 2) the effect of transactions / costs to the decisions of students of of University of Respati Indonesiaon the purchase of fashion products in online shop, 3) the effect of incentive programs to student of University of Respati Indonesiafeel trust in fashion products in online shop, 4) the effect of incentive program to the decisions of students of University of Respati Indonesiaon the purchase of fashion products in online shop, 5) the effect of site design to student confidence in fashion products in online shop, 6) the influence of site design to the decisions of students of University of Respati Indonesiaon purchasing fashion products in online shop, 7) the effect of interactivity to student of of University of Respati Indonesiafeel trust in fashion products in online shop, 8) the effect of interactivity to the decisions of students of University of Respati Indonesiaon the purchase of fashion products in online shop, 9) the effect of trust to the decisions of students of University of Respati Indonesiaon the purchase of fashion products in online shop. This research is an associative descriptive research, which is a descriptive research goal to describe the object of research or research results while the purpose of associative research is to determine the relationship between two or more variables through empirical hypothesis testing. This research was conducted at University of Respati Indonesia. The population in this study were 1796 students. The sample in this study were 110 students. Statistical analysis instrument through generalized structured component analysis (GSCA) used to test hypotheses. The results of this study found there were nine (9) direct influence pathways, three (3) had a significant effect, and six (6) had no significant effect. Pathways that have a significant influence are, (1) the effect of site design on confidence of student of University of Respati Indonesia in the purchase of fashion products in online shop, (2) the effect of interactivity on confidence of student of University of Respati Indonesia in fashion products in online shops, and (3) the effect of trust in decisions of student of University of Respati Indonesia on the purchase of fashion products in the online shop. Furthermore, six (6) pathways that have no significant effect, namely (1) the effect of transactions / costs on student of University of Respati Indonesiaconfidence in fashion products in online shop, (2) the effect of transactions / costs on the decisions of students of of University of Respati Indonesiaon the purchase of fashion products in the online shop, (3) the effect of incentive program on student of of University of Respati Indonesiafell trust in fashion products in online shop, (4) the effect of incentive program on the decisions of students of University of Respati Indonesiaon the purchase of fashion products in online shops, (5) the effect of the site's design on the decisions of students of University of Respati Indonesiaon the purchase of fashion products in online shop, (6) the effect of interactivity on the decisions of students of University of Respati Indonesiaon the purchase of fashion products in the online shop. In addition to these findings, there are two (2) indirect effects that all have a significant effect. Keywords: transactions / costs, incentive programs, site design, interactivity, trust, and purchasing decisions in the online shop.